Pets are becoming more and more mainstream, and pet owners are spending more money than ever on pet-related goods and services. The way Americans view their pets today has definitely evolved from a time when Fido was relegated to the back yard, perhaps tethered to a chain. Most pet owners view them as part of the family. Dogs are going on vacations with their families, proving that “pets as family” is becoming more accepted, perhaps even expected. In fact, over the last few years, we are seeing a movement toward the “humanization” of pets.
Let’s take a look at trends that are established now and see what the future has in store for the pet industry.